At the bedrock of your search engine optimisation campaign lays keyword research.
We won’t get into details but to highlight the importance of this activity, if the right keywords aren’t used your customers will find it difficult to find your site.
Our keyword research firm takes ‘difficult’ out of the equation and replaces it with ‘easy’ if the right keywords are used.
Here is how we do it using Google Adwords:
- We look for supply – the amount of competition from various webpage’s for a key term.
- Then we focus on demand- the amount of people searching for the keyword.
Depending on these we will construct various primary and secondary keywords and judge the value such keywords have in both the eyes of the customer and search engines.