Search Engine Optimization
As marketing is crucial to boosting your online presence, our marketing specialists offer a range of tools to sharpen your brands competitive edge and keep you above the competition. One way of doing this is through SEO.
SEO, although it stands for Search Engine Optimisation, at DotPeak we like to think its much more then that. So we have invented a more fully rounded definition of – Surpassing Expectations Online.
Of course Search Engine Optimisation says what it does – increasing your sites visibility in organic search results. But we prefer to look at the bigger picture.
In this digital age, the SEO scene is constantly changing. As competition within your market continues to surge, it is not enough to rely solely on a good page rank. A website is one of the best promotional tools your business owns. It is a goldmine of customised content that sings the praises of your business. To make the most of this invaluable tool steps must be taken to harness the vast amount of power it has.
Search engines are making this harder. Google has put a system in place which produces a bespoke set of results for each searcher. This means what might rank highly to one person may rank low for another.
So it is increasingly important to combine skillsets of connoisseurs within a SEO firm to boost your online presence.
When clients come to us, on the hunt for a SEO company that offers them custom-made effective solutions, we tell them we’ve got them. We also prove it.
Here are some of the steps we take as an Search engine optimisation firm:
- Infallible Market research
- Contents enhancement
- Semantic XHTML
- Internal and external links
- Social Media Optimisation
…and an array of other services from article writing to mobile marketing.